From Concept to Craft: How Voysey Brands Created the Isabella Handbag
HELSINKI, 29 May 2025 — At Voysey Brands, craftsmanship is more than a commitment, it’s a process shaped by intention, curiosity, and skill. The Isabella handbag by Fyn & Fia stands as a testament to that philosophy: a piece created through countless iterations and a relentless pursuit of meaningful design. More than just an accessory, the Isabella is an embodiment of Savoir-Faire—the quiet expertise that transforms materials into timeless objects with soul.
From day one, the vision was clear: a handbag that effortlessly bridges everyday use and quiet sophistication. It had to adapt to the demands of daily life while maintaining a sense of restraint and clarity. A bag that feels as appropriate on the streets of the city as it does along a coastal escape, staying true to Fyn & Fia’s “city to beach” spirit.
We started with the foundation: premium leather, chosen for its softness, strength, and ability to age gracefully. But even selecting the right leather wasn’t simple. White leather presents a paradox as it’s timeless, yet high-maintenance. We spent weeks testing the perfect white shades. Creams felt nostalgic, bright whites too stark. The final tone strikes a refined balance.
The first prototypes leaned heavily on utility, with multiple internal pockets and visible seams. But they lacked elegance. So we pared things back: a clean zip-top closure, compact snap buttons at the sides to adjust the bag’s volume, and one internal zipper pouch to keep essentials secure. Every decision was made with intention, refining the form without losing function. Details make the difference.
We tested dozens of finishes before selecting brushed gold hardware for its ability to develop character over time while concealing wear. Then there’s the bamboo handle. It’s more than a feature but a signature part of the bag. It introduces a sense of natural contrast, bringing organic texture to the clean lines of the leather. It’s both aesthetic and tactile, reinforcing the relaxed sophistication of Fyn & Fia.
Staying true to Fyn & Fia’s identity has guided every step of creating the Isabella Handbag. At Voysey Brands, preserving the distinct identity of each brand is fundamental. In the case of Fyn & Fia, this is expressed through thoughtful details, from the natural elegance of the bamboo handle to the signature teal lining, a subtle yet powerful reflection of the brand’s visual language. Together, these elements speak to a deeper commitment to both form and meaning.
Designed to transition effortlessly from city streets to sandy coastlines, the Isabella embodies versatility without sacrificing style or craftsmanship. As we continue to explore this balance, we are thrilled to introduce a new color later this year, fresh expressions of a design that remains rooted in the DNA of the brand.
To discover more pieces or see how the Isabella comes to life in everyday style, shop the collection and follow Fyn & Fia on social media.
